Zora

From 2021 to 2026, Zora evolved from cryptomedia marketplace to creator platform and social network. I became a key frontend lead on the creator side while also working across marketplace and social surfaces, focused on turning onchain media primitives into usable product experiences.

• Led major creator-facing frontend work including mint flows, upload, transcoding, previews, editing, profiles, theming, and identity.
• Contributed across marketplace and social surfaces including collection pages, feeds, sharing, and mobile.
• Worked deeply on the media layer: rendering, metadata, IPFS, CDN behaviour, caching, optimisation, storage, and content security across image, video, audio, SVG, 3D, and generative media.
• Built supporting systems including drop-site prototypes, OG/sharing systems, typed contract hooks, GraphQL boundaries, and shared media components in the design system.
• Helped carry interface coherence through major product shifts, including the move from collector objects to faster, more familiar social and feed interactions.